Hacer de las noticias y de los medios sociales un juego más o menos competitivo no es necesariamente, de suyo, una patología. Pero puede llegar a serlo.
“Gamification” seems to be the up and coming buzz word. You may recall that in April, I covered Empire Avenue in a post about the gamification of social media. Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential.Let’s explore why. This week Google announced the launch of their Google News Badges. Google heralded the launch with the following description:
You’ll probably feel like the badge adoption seems familiar; after all, Foursquare made this a central part of their service. The first time you unlock a badge on Foursquare, whether it’s an achievement you can expect (like the “Superstar” badge for 50 check-ins) or one that surprises and delights (“Crunked” for making 4 or more check-ins on one night), the service gives a positive feedback loop that makes members want to use the system even more.
The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends.